Employer Brand & Recruitment
"The organisations that attract the right people are the ones that tell the truth about who they are."
Employer brand video and recruitment content that attracts the right people for the right reasons.
Candidates are not looking for glossy production values. They are looking for evidence: of culture, of leadership, of what it actually feels like to work somewhere. Employer brand video that performs is not the result of a bigger budget.
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It is the result of understanding what candidates need to hear, and giving your existing people the confidence and space to say it candidly on camera.
what we produce
Content that tells the truth about who your organisation is.
Employee story and culture films
Diversity and inclusion recruitment content
Graduate and early careers campaign films
Internal communications and onboarding video
Team and department introductions
Social recruitment content and role-specific films
Employer brand photography, integrated with video from the outset
How we approach it
We have been the person on the other side of the employer brand brief.
We understand what candidates are actually looking for, which questions matter to them, and what makes an employee story credible rather than promotional. We also understand how large organisations approve, distribute, and measure this kind of content, because one half of Lumanoor has managed that process personally.
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Heba spent close to two decades running high-volume recruitment at national scale. At the Metropolitan Police she led diversity and inclusion recruitment programmes across multiple London boroughs, exceeding representation targets across tens of thousands of applications. At Babylon Health she built clinical recruitment infrastructure from the ground up, placing over five hundred GPs in under a year.
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She has been the person responsible for the quality of every hire, and aware of exactly where most employer brand content fails to convert. That knowledge is built into every brief we take in this category.
Most employer brand videos fail because they are made for the organisation, not for the candidate. The candidate wants to know: would I fit here? Would I be respected here? Would the work mean something? Those are the questions that good employer brand content answers, quietly and without claiming to.
producer insight
relevant work
Across consumer brands, healthcare, education, and the charity sector.
Employer brand and recruitment-related content produced for organisations including Associated British Foods, TM Lewin, UCL, NHS, and Children with Cancer UK. Work spans employee stories, culture and values content, and recruitment communications across consumer-facing brands, healthcare, higher education, and the charity sector.